Week 13: Social Media

Social media is everywhere. Virtually, everyone has some sort of social media site or connections. Whether it be Facebook, Myspace, Twitter, or a YouTube account, we are all a part of this interconnected network for social media. Social media has been transformed from not only a method to connect with your friends and keep in touch personally, but is now a way for businesses and companies to connect with their consumers and potential other business partners. Social Media must be kept up to date with new and exciting features for users to remain using that specific site. Also, the high level of switching costs deters many social media users from switching their accounts. For example, I am highly connected on Facebook with people from here, out of state, and around the world. I have multiple albums of pictures over the past few years that are established and display multiple occasions. Media sites are always competing to have the most members and most users. They fight for the competitive edge by implementing new and unique features.